where investing meets investors


This is a special interest subsection of our wider Perspectives library in which we present finology perspectives.

In our society, it’s critical that every individual has a clear perspective about money, and the role that it plays in their present and future well-being.  But money means different things to different people. People also have different perspectives on money, based on their past experiences.

Finology explores the relationship between human beings and money in our society. It is the emerging (and converging) research field covering the study of minds, customs and behaviours with respect to money. It incorporates behaviour finance and much, much more. 

At PortfolioConstruction Forum, our particular passion for finology is as it applies to the giving and receiving of quality investment advice. Finology complements our technical portfolio construction continuing education programs, and our philosophy of enabling better quality portfolio construction knowledge, wisdom and skills, to improve the financial well-being of individuals and help build healthier communities.

Watch - What is finology? (3 mins)
Graham Rich, Publisher, PortfolioConstruction Forum

our Finology Backgrounder
"What is finology?" by riskinfo
"Attitude to money impacts advice delivery" by Wouter Klijn
"Introducing financial planning 'finology'" by Simon Hoyle

our Chief Finology Officer, Dr David Lazenby

Finology library

  1. About Finology Summit

    Finology Summit is THE behavioural finance (and much, much more) program of the year. It will further improve the way you relate with individual investors - and/or help others who must do so.

    01-05-17 | More
  2. People know what to do. They just need to do it!

    Can clients easily change their behaviour? The theory of planned behaviour can help to promote real change and convert intentions into outcomes.

    Joanne Earl, Flinders University | 01-05-17 | 1.00 CE | CE session
  3. A client's life is a mix of stocks & bonds

    It is time to properly account for risk characteristics of client’s most valuable asset - their human capital. This isn’t easy to implement and places practitioners in a difficult situation...

    Moshe Milevsky, York University | 24-03-17 | 1.00 CE | CE session
  4. Behavioral biases & hierarchy of retirement needs

    Research suggests we mentally account for income and assets with an intrinsic hierarchy of priorities - a "hierarchy of retirement needs". So retirement income strategies should be reframed to answer three questions.

    Michael Kitces, Nerd's Eye View | 23-03-17 | Research
  5. About Summit

    The annual PortfolioConstruction Forum Summit consists of two completely separate, back-to-back, one-day onstage programs, each addressing one of our five core knowledge areas - Markets Summit (debate the outlook for the markets) and Finology Summit (learning how to better relate to investors).

    21-03-17 | More
  6. 2017 Finology Summit - Resources Kit

    Finology Summit 2017 featured a stellar lineup of finology experts offering their best high conviction idea/thesis on how the winds of change are impacting how investors think and behave with respect to money, and how we can better relate with them (and help others who must do so).

    01-03-17 | Resources
  7. Finology Summit 2017 - The winds of change - key takeouts

    Finology Summit 2017 focused on how "The winds of change" are affecting how investors think and behave with respect to money, and how we can better to relate with them. Here are our key takeouts.

    23-02-17 | Key Takeouts
  8. Mindset/Skillset/Toolset - the trifecta for success

    The key to influencing investors is to have the right mindset, build the right skillset and apply the right toolset.

    Troy Hendrickson, Duke CE | 15-02-17 | 0.50 CE | Resources
  9. Focus investors on goals with a retirement spending policy

    A formal, written spending policy can help investors focus on what's really important - will they meet their goals?

    Tim Farrelly, farrelly's | 15-02-17 | 0.25 CE | Resources
  10. An investment philosophy is critical

    This workshop will help you develop a clear, communicable, logical and understandable investment philosophy, deciding what's important and what's not.

    Graham Rich, PortfolioConstruction Forum and Tim Farrelly, farrelly's | 15-02-17 | 1.00 CE | Resources
  11. Buy Low, Sell High sounds simple but clients need a framework

    Clients benefit from understanding the investment journey. Having prepared responses to scenarios improves the chance of success.

    Douglas Isles, Platinum Asset Management | 15-02-17 | 0.25 CE | 2 comments | Resources
  12. The Advice Tipping Point is imminent - panel

    Our panel discusses the steady stream of disruption around the delivery of financial advice.

    Panel | 15-02-17 | 0.25 CE | Resources
  13. People know what to do to change their circumstances. They just need to do it!

    Can clients easily change their behaviour? The theory of planned behaviour can help to promote real change and convert intentions into outcomes.

    Joanne Earl, Flinders University | 15-02-17 | 1.00 CE | Resources
  14. Empathy is the essential skill to survive

    The key trait for relating to investors in the future will be the one skill that our brains are not programmed to receive from a computer - empathy.

    Michael Kitces, Nerd's Eye View | 15-02-17 | 0.50 CE | Resources
  15. The winds of change and the 4IR

    Strong winds of change are blowing - we appear to be entering a new age of populist and economic nationalism. What does it all mean for the outlook for the markets?

    Graham Rich, PortfolioConstruction Forum | 15-02-17 | 0.25 CE | Resources
  16. The Advice Tipping Point is imminent

    Regulatory tailwinds, fee pressure, unbridled experimentation around the delivery of advice - it's a steady stream of disruption. Ironically, technology is both our poison and antidote.

    Stig Nybo | 15-02-17 | 0.50 CE | Resources
  17. Backgrounder: 5 Megatrends driving portfolio construction

    In 2002, we embarked on a quest to identify the secular forces which would substantially influence markets over the coming decade. We proposed five megatrends - which still drive portfolio construction today.

    Will Jackson, PortfolioConstruction Forum | 13-02-17 | Backgrounder
  18. Empathy is the essential skill to survive the Robo threat

    With the onward marching of computing power, our transition from being "knowledge workers" to "relationship workers" may be here sooner than we realise.

    Michael Kitces, Nerd's Eye View | 10-02-17 | 2 comments | White Paper
  19. The 4th industrial revolution

    We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. In the end, it all comes down to people and values.

    Klaus Schwab, World Economic Forum | 10-02-17 | Opinion
  20. Loss aversion, "FoMo", anxiety and mistiming

    Four common behavioural problems make the journey of investing particularly challenging for many investors. An understanding of each help investors stay the course and meet their goals.

    Douglas Isles, Platinum Asset Management | 10-02-17 | Opinion